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SUBLIMINAL MESSAGES IN ADVERTISEMENTS: CONCERNS TO TALK ABOUT!
Subliminal messages are messages that are perceived by the unconscious mind without understanding of what is presented is an advertisement. In such a way, subliminal advertisements may affect the behavior of consumers and familiarity towards one product/service. Such advertisements may affect the perception of individual consumers either in negative or positive way. The concern of advertising laws with regard to subliminal messages is therefore that the unconscious mind of individuals should not receive any information presented below the threshold for the conscious perception.
Download the full manuscript in pdf from Subliminal Advertisments-Concerns to Talk About-pdf
 M. Sutherland (2007), Subliminal Advertising, Like the Energizer Bunny, Just Keeps Going… and Going, p. 3, < www.sutherlandsurvey.com> , accessed on 1st May 2014.
 Rosen and Singh, supra note 1.
 D. L. Rosen and S. N. Singh (1992), ‘An Investigation of Subliminal Embeded Effect on Multiple Measures of Advertising Effectiveness’, Psychology of Marketing (Vol. 9), p. 157.